Saturday, May 14, 2011


The Generalist was intrigued to read this article in The Independent: ‘Breathe In, Breathe Out, and drop the Coke’ by Sholto Byrnes. Here as some choice quotes. I like the cut of his jib."Capitalism brainwashes us through advertising and the skewing of priorities .... We need economies that promote human values, seek to limit suffering, and are committed to democratic principles, rather than ones dependent on global trade and a blind commitment to neo-liberal economic policies."

"You in the West have been indoctrinated by the Cartesian concept of thinking: I think, therefore I am. But the ego, the 'I' – it's not real. We are all inter-related." His path is not "cogito ergo sum" but "I breathe, therefore I am".

Sivaraksa suggests that the West should open itself up to "cognitive diversity", to truths from different cultures. "As Gandhi said, 'Any wind coming through.'" Or, as Sivaraksa puts it in his new book: "We uncritically accept 'established knowledge' ... It is time for us to question the fundamentals of the Enlightenment in order to become truly enlightened."

‘you have to start with personal happiness, with helping others and the feeling that others are more important than us. … When people change, then the governments will change."

The Wisdom of Sustainability: Buddhist Economics for the 21st Century by Sulak Sivaraksa (Souvenir Press £10)

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