Tuesday, August 31, 2010

BJØRN LOMBORG: GOOD PR?

blogSpan Source: Bloomberg News.

Today the lead story in The Guardian  trumpeted that Bjørn Lomborg, notorious for his book ‘The Sceptical Environmentalist’, calls for a massive global investment to tackle global warming. This ‘change of heart’ was hailed as a welcome boost to efforts to address climate change.

This is highly reminiscent of The Independent’s front-page story some years back when James Lovelock announced he was in favour of nuclear power – also trumpeted as a volte face.

Dramatic stuff, but as I pointed out in a Previous Post, James Lovelock: Man of the Moment [Jan 31, 2006] Lovelock had been pro-nuclear at least since the time I interviewed him in 1984 and had longstanding links with nuclear lobby groups.

Lovelock’s statements handily coincided with the publication of a new book. Lomborg’s announcement does also.

His new book is Smart Solutions to Climate Change: Comparing Costs and Benefits .Lomborg has always acknowledged global warming. This book is about how global warming spending could be more effectively supplied. Some of these solutions involve geoengineering (See: GEOENGINEERING: PAST & PRESENT

BJØRN LOMBORG: THE SCEPTICAL ENVIRONMENTALIST                                                               Read our substantial round-up of Lomborg information and videos and make up your own minds. [Posted Nov 13th, 2009]

Read these responses to The Guardian story:

But Lomborg was always a Warmist by James Delingpole [Daily Telegraph 31st Aug 2010]

Bjorn Lomborg, Climate Skeptic, Calls for Massive Global Warming Investment by Krista Mahr    [Ecocentric blog/Time magazine 31st Aug 2010]

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